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Works by Sierra, J. J. (exact spelling)
10 found
Order:
- A dual-process model of cheating intentions.J. J. Sierra & M. R. Hyman - 2006 - Journal of Marketing Education 28 (3):193--204.
- Using a model's apparent ethnicity to influence viewer responses to print ads: A social identity theory perspective.J. J. Sierra, M. R. Hyman & I. M. Torres - 2009 - Journal of Current Issues and Research in Advertising 31 (2):41--66.
- Ethnic Identity in Advertising: A Review and Meta-analysis.J. J. Sierra, M. R. Hyman & R. S. Heiser - forthcoming - Journal of Promotion Management.
- Adjusting Self-Reported Attitudinal Data for Mischievous Respondents.M. R. Hyman & J. J. Sierra - forthcoming - Philosophical Explorations.Export citation
Bookmark - Idolizing sport celebrities: a gateway to psychopathology?M. R. Hyman & J. J. Sierra - 2010 - Young Consumers 11 (3):226--238.Export citation Bookmark
- Anticipated Emotions Matter: Horse-Race Bettors Rely on More Than Expected Values.J. J. Sierra & M. R. Hyman - 2008 - Vdm Publishing.Export citation Bookmark
- A Review of Ethnic Identity in Advertising.J. J. Sierra, M. R. Hyman & R. S. Heiser (eds.) - 2010 - John Wiley & Sons, Ltd.
- Efficacy of Ads with Short Message Service (SMS) Copy.J. J. Sierra, H. Taute & M. R. Hyman - forthcoming - Academy of Marketing Science Proceedings.No categoriesExport citation Bookmark
- In search of value: A model of wagering intentions.J. J. Sierra & M. R. Hyman - 2009 - Journal of Marketing Theory and Practice 17 (3):235--250.Export citation Bookmark
- Outlet mall shoppers' intentions to purchase apparel: A dual-process perspective.J. J. Sierra & M. R. Hyman - 2011 - Journal of Retailing and Consumer Services 18 (4):341--347.No categoriesExport citation Bookmark
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